The word disrupt has lost its meaning in the recent years as thousands of tech startups are using it to look cool and hip, as if it would help them to succeed. If you look at new companies pitching their ideas at the TC Disrupt conference, only a minority of them are disruptive.
However, finding industry-transforming ideas isn’t all that hard. In his book Disrupt: Think the unthinkable to spark transformation in your business Luke Williams introduces a solid and easy to understand framework how to come up with disruptive ideas. It is applicable to any industry or product. If you follow the steps outlined in this book, you will learn how to formulate a set of disruptive ideas, improve upon them, pick the best and most meaningful ones and test them in the real world.
The book is suitable for entrepreneurs thinking about a new product as well as establishes companies looking for reinventing themselves. It’s a book I highly recommend.