Attention to detail

I’m not an Apple fanboy, quite the contrary. However I admire the unrivaled attention to detail throughout their products. The magnetic power cord connector, sleep indicator blinking rate that mimics a human’s breathing rate, new mail indication in Mail app on iOS, the Notes app icon (notices the remains of previously tore down notes) or my personal favorite, the iCal/Calendar app icon which changes every day to represent the current date.

This almost fanatic attention to detail is a big part of why people love Apple. And it’s not just Apple. Every time I see something similar, a “nice to have” feature, a small but beautiful design touch, something almost unnecessary that improves how I use the thing, I appreciate it deeply. I instantly feel more in love with the product. It gives the impression of quality because I know someone has thought intensively about how he can improve it and make the product perfect. You wouldn’t spend your time on unnecessary, needless details if your product wasn’t working properly.

These well thought out details persuade me the whole package is worth it. Attention to detail is a sing of quality. Go the extra mile and make your products a tad better. Even little details can make a big impact.

Attractive things work better

That’s right. People prefer beautiful things. Clean, simple, pretty
things. It even goes so far, that we are more tolerant about a
product’s flaws (functional wise) when it’s aesthetically pleasing.
Just think about the iPhone.
 
The aesthetics of a product influences how we sense it. Or, to
rephrase it, how we feel about something (emotion) is tightly coupled
with how we perceive it (cognition). To find out more, check the
slides
and read the article by Stephen Anderson.