Gameification of life and the Gamepocalypse

A brilliant talk by Jesse Schell about how the world transforms into game and how this leads to the Gamepocalypse. It’s almost 2 hours long (skip the first 7 minutes), but definitely worth watching even if you’re not really interested in games. Jesse presents a his vision of the “gameified” future and what steps are necessary to get there. It’s not fiction as some of it is happening right now.